The digital world is more complex than ever. Customers constantly switch between channels and have numerous devices involved in the customer journey. Companies must react to those changes and need to find a way to connect all available data. This is where Customer Intelligence comes into play. After reading this Whitepaper (6 minute read), you will know more about:
- What CI actually means and what it includes
- The different data sources for CI
- The advantages of implementing CI
This Whitepaper gives an introduction into CI as a concept and is written by Thomas Kalinna, Senior Technical Consultant at Webtrekk.