Digital transformation has become indispensable in the B2B sector. Almost half of all German B2B companies buy on websites and in online shops. Webtrekk’s data-driven customer analytics approach enables medium-sized companies to develop digital offers and marketing campaigns that are optimally tailored to their own customers.

In this whitepaper (in German), you will learn more about:

  • The identification of the most important website areas
  • B2B Customer Journeys and how to optimize them
  • Data acquisition, analysis and activation
  • Data-driven content optimization with Webtrekk

Download the Whitepaper

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