Digital transformation has become indispensable in the B2B sector. Almost half of all German B2B companies buy on websites and in online shops. Webtrekk’s data-driven customer analytics approach enables medium-sized companies to develop digital offers and marketing campaigns that are optimally tailored to their own customers.
In this whitepaper (in German), you will learn more about:
- The identification of the most important website areas
- B2B Customer Journeys and how to optimize them
- Data acquisition, analysis and activation
- Data-driven content optimization with Webtrekk