Use Audience API to link Webtrekk to your onsite personalization systems.
Increase your conversions with a targeted customer approach based on custom user segments.
Live optimization for targeted marketing
Activate your first-party data for marketing purposes by linking to your personalization systems or ad servers. Optimize your websites and online shops in real-time and increase both customer value and satisfaction by catering to individual interests.
Welcoming each visitor personally: an example
A customer bought a high-end product on their first visit. Within Webtrekk segmentation, the customer is classified as a ‘premium customer’. When this person revisits your website, Audience API queries their visitor segment from your website personalization tool in real-time. The result is that the user is assigned to the ‘premium customer’ segment. This means, as a result, this person sees suitable premium offers upon return visits. This significantly reduces the bounce rate, increases the likelihood of purchase, and increases customer satisfaction.
The benefits of Audience API:
- Populate third-party systems with your first-party data – completely anonymously
- Populate CRM databases with Webtrekk data or enrich CRM information with Webtrekk data and transfer to a third-party system
- Populate ad servers with information on visitor segments so you can display onsite personalized offers
- Implement intelligent data governance by populating all your systems with anonymized user data
Frequently Asked Questions:
What data can be transferred via Audience API?
Transmit information such as master data, RFM values, and also specially defined dimensions and metrics. Webtrekk segments are also available. Of course, you can also enrich your Webtrekk data with CRM information for marketing purposes—transfer relevant information in order to deliver more granular personalization.
How costly and time-intensive is the implementation?
The costs and time are reasonable. You can use our “out of the box” Audience API which includes pre-defined metrics. You benefit from the fact that our solution can be easily and effectively linked to all standard systems. We provide you with detailed documentation and, if required, support from our experienced consultants.
With which systems can the Webtrekk Audience API be linked?
In principle, all linkages are possible. Linking to a CRM, onsite marketing tools, or ad servers are the most common linkages.