Provide Attractive, Personalized Content to Your Customers

Increase website engagement with your brand by making the most of all the data available.

Collect

Automate your recommendations based on user behavior, buying behavior and predictions. For returning customers, use the extensive data pool of historical user data to show your users only relevant offers and content.

Analyze

Predictions are based on individual data – discover conversion probabilities, forecast order values, cancellation probabilities and much more. You can be one step ahead of your users when you understand and use patterns in the data.

Activate

Respond to real-time behavior and prevent users from cancelling a purchase or leaving your site prematurely. When you use the data you have, your organization can benefit from additional up-selling and cross-selling revenue.



Maximize Your Data to Maximize Your Revenue


Product Recommendations & Overlays

Personalized teaser graphics, attention-getting layers plus interactive web elements – Webtrekk enables customizable, segment-based onsite marketing.

  1. Respond to real-time behaviour and stimulate users who have interrupted a purchase or wish to leave your website prematurely
  2. Make effective product recommendations based on user and purchasing behavior
  3. Show messages with exit intent pop-up layers to try to keep the visitor on your website

Product Recommendations

Predictions

Predictions

Know which users are likely to buy from you more frequently – Webtrekk predictions can deliver this information.

  1. Predictions are calculated based on your account data. They show conversion probability data, forecasted order values, cancellation probabilities and much more.
  2. Stay one step ahead of your users and use the data to show relevant content when the timing is right
  3. Identify and address lucrative target groups to capitalize on opportunities




Advanced Personalization – Advanced Performance

Move your marketing forward, speak to your customers in a meaningful and thoughtful way, reduce spontaneity and wishful thinking when you change your website.

Personalization does not have to mean you stalk your website visitors… personalization is an art, an art that can be mastered with the right data and the right tools.



Get in Touch

Contact us for a personalized look at how Webtrekk can work for your business.

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Frequently Asked Questions

How does campaign tracking work? Is it like UTM tracking?

Yes, it works the same way, but with far more parameter and possibilities. But if you prefer UTM it’s possible to keep using that format and bring information into Webtrekk.

Are Onsite Marketing, Overlays and Campaign Tracking all included in standard Webtrekk suite?

Yes and no. Campaign Tracking, yes. Onsite marketing and overlays are an additional feature within the suite. However, we package our marketing features in bundles to make them cost effective for our customers – contact our Sales Team to find out more about custom pricing and packages.

If I want to show banners to specific user groups, can I set that up myself?

Yes, as a customer, you have access to all the configuration settings. You can take a look in more detail here https://support.webtrekk.com/hc/en-us/articles/115001258889-The-User-Interface-of-Webtrekk-Marketing-Automation

Are there any email marketing personalization options?

We’ve built an interface for the bidirectional data exchange of segments, user attributes, and campaign information between Mapp and Webtrekk. This enables customers to run cross-channel marketing from a single source (including email, mobile push, SMS, remarketing, and overlays). You can read more about our joint offer here