Learn which app content is popular
then optimize your app offers accordingly

What does it take for a visitor to install your app and use it regularly? Follow the user on their journey when they install your app, so you continuously optimize your app installation process. Learn how app users navigate your content and offers and continually improve upon this. Discover where interaction, long app usage time, and conversions take place across smartphones, tablets and notebooks.

App Analytics Advantages:

  • Identify and optimize all touchpoints prior to app installation
  • View app usage in detail and capture campaign attribution and deep links
  • Where can you optimize? Discover which offers and categories work best in your app
  • Classify your app users into granular segments and activate sales-relevant target groups
  • Remind visitors of order abandonments that took place on other devices

Activate app users with push messages and analyze which messages are actually received.

Thanks to Mapp’s engagement solution, you will be able to send targeted push messages directly from Webtrekk. The dispatch is based on the app users in the corresponding Webtrekk segments.

Frequently Asked Questions:

When apps are updated regularly does this affect tracking?

Our tracking integration requires just a few lines of code -the setup is not complicated. Our Software Developer Kit (SDK) makes tracking updates easy – you can configure your tracking without having to re-upload your apps to the app store. This means your users don’t have to update to a new version.

What information and formats does Webtrekk’s App Analysis offer?

You receive all the information in the usual Webtrekk format, but with new app parameters. As a result, you can record when your apps were first opened, how users move through your apps, and how long they stay. Targeted cohort analyses are also available which, among other things, gives you extensive web data comparison possibilities.