Receive a notification whenever Webtrekk discovers significant changes in your data

Your most important metrics will be monitored for spikes and drops. The metrics are not only observed as a whole, but also broken down by the most important dimensions, e.g. by country, traffic source or device class.

All relevant metrics and dimensions are automatically supervised with the help of artificial intelligence. Smart alerts provide you and your team with the distinct advantage of not having to search for irregularities yourselves, but of being actively alerted to them as soon as they occur. This leaves more time for detailed data analysis and optimization of online marketing activities and strategies.

Smart Alerts include:

  • The system continuously monitors both the metrics and the characteristics of individual dimensions
  • Email alerts whenever we detect irregularities with your most important metrics and dimensions within two hours after a spike or drop
  • Customization – choose a metric, a dimension and alert frequency of hourly or daily. Adjust filters and the sensitivity level for alerts according to your specifications
  • Cross-account feed to monitor all your accounts at once


Easy to Set Up & Customize:

Smart Alerts are easy to configure within Webtrekk – choose a metric and dimension (optional) and trust that you’ll be notified when an anomaly is found. It couldn’t be easier. We also provide you with predefined Smart Alerts which you can use out of the box.

Frequently Asked Questions:

How do I add Smart Alerts to my Webtrekk account?

Stay tuned – Smart Alerts are on the way into your Webtrekk account. If you are too curious to wait, contact your Webtrekk Consultant for Beta access.

How do I create a new Smart Alerts?

You can set up your own Smart Alerts without the help of a Webtrekk expert. Just go to the Settings tab and select Metric, Dimension and Anomaly Level. Choose our own name and message for each Smart Alerts and add as many email recipients as you wish.

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What are the benefits of Smart Alerts?

There are many! Imagine being able to react within hours instead of retroactive analysis or finding out via a customer or co-worker that something happened on the website. Smart Alerts give you an edge – they help you be the first to know when something’s up.

How do Smart Alerts work?

Our anomaly detection technology identifies changes in your data that are out of the ordinary. Our machine learning technology will analyze the last eight weeks of a given metric then calculate a corridor within which the next value for a time series should be. If the next value is outside this corridor, we send a notification via email so you and your team can investigate.

Think of it this way – when your company launches a new marketing campaign, you could get a performance alert showing key metrics. When product sales suddenly go up, you can report to your team the immediate results. Then there are those things that can’t be predicted – with Smart Alerts, you might also find yourself inspired to report on something new.

Which data can be monitored with Smart Alerts?

You have access to the complete set of your generated data. Data can be clustered according to geolocation, traffic sources, or device classes, to name just a few examples.