Berlin, 7th March 2019 – Webtrekk, one of the market leaders in Premium Customer Analytics in Europe, received the prestigious German Stevie Award® Gold medal. The Berlin-headquartered company won the judges over with its Realtime Predictions for websites in the “Best New Product or Service” category, taking the lead in the “Software – Business or Competitive Intelligence Solution” sector. The award ceremony will take place on the 3rd of May at the Hotel Vier Jahreszeiten Kempinski in Munich.
The Jury awarded Webtrekk’s innovative Realtime Predictions with the highest honors. Realtime Predictions not only increase conversion rates, they also enable marketers to directly turn on the conversion process. Consumers who show signs of leaving a website or online shop without completing an order automatically activate promotional services such as a sales discount banner. The conversion rate continually increases during a site visit based website and visitor data such as page views, the value of the product being viewed, click speed, or historical data about the user.
With Webtrekk’s Realtime Predictions, websites can preemptively plan the actions they wish to carry out when the conversion rate reaches a certain threshold. This means that retroactive statistics no longer need to be evaluated. In combination Webtrekk’s Marketing Automation capabilities, Realtime Predictions enable highly personalized actions on websites and online shops.
The Stevie Awards® were created in 2002 are considered one the most renowned business prizes in the world. In 2019, the German Stevie Awards®, specializing in the German business landscape, will run for the fifth time. A jury consisting of over 200 leaders and experts will judge organizations and individuals who produce excellent services in their respective branches through innovative approaches.
Webtrekk is one of the market leading premium Customer Analytics Platforms in Europe. The company offers a customer intelligence platform that allows companies to connect, analyze and activate user and marketing data across all devices. With its best-of-breed approach, the independent tech company offers well-founded analytics expertise that provides first-party data to help customers reach maximum data depth. Webtrekk guarantees the highest data protection standards and is TÜV certified. The data is stored on servers in the European Union. Founded by Christian Sauer and Norman Wahnschaff in 2004, Webtrekk currently has over 130 employees. With its headquarters in Berlin, it has further subsidiaries in Italy and Spain. Notable Webtrekk customers include FlixBus and MyToys. Learn more at www.webtrekk.com.