Webtrekk is one of the market leaders for Customer Intelligence and Marketing Analytics in Europe. We support marketers and data analysts in understanding and analyzing the behavior of their website and app users across all channels, then helping them use this information for marketing purposes. Webtrekk has been a Mapp company since 2019.
Shortly after Mapp announced its acquisition of Webtrekk, the first phase of the integration of Webtrekk's Marketing Analytics and Customer Intelligence software into Mapp's Digital Marketing Cloud began.
Webtrekk, one of the leading intelligence platforms, is hosting a webinar on raw data streaming in real-time on 26 June, aligned with its newest Whitepaper. Read the full press release here (in German).
Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Read the full press release here.
Webtrekk, one of the leading premium customer analytics platforms, is hosting a webinar for valuable insights on Customer Intelligence, aligned with its newest Whitepaper. Read the full press release here (in German).
Webtrekk will be participating at the NOAH Conference in London on October 30 and 31. Its attendance is a further step in the expansion of the independent tech company’s European market position. Read full press release here.