Webtrekk is one of the market leaders for Customer Intelligence and Marketing Analytics in Europe. We support marketers and data analysts in understanding and analyzing the behavior of their website and app users across all channels, then helping them use this information for marketing purposes. Webtrekk has been a Mapp company since 2019.

02 July

Webtrekk and Mapp successfully start their integration

Shortly after Mapp announced its acquisition of Webtrekk, the first phase of the integration of Webtrekk's Marketing Analytics and Customer Intelligence software into Mapp's Digital Marketing Cloud began.
17 June

Mapp Roadshow in Berlin

No sessions, no presentations, no sales pitch – only good drinks and exclusive networking. Mapp's Rebel Roadshow is coming to Berlin! Read the full press release (in German) here!
11 June

Webinar & Whitepaper: Raw Data Streaming in Real-time

Webtrekk, one of the leading intelligence platforms, is hosting a webinar on raw data streaming in real-time on 26 June, aligned with its newest Whitepaper. Read the full press release here (in German).
05 June

Mapp Completes the Acquisition of Webtrekk

Mapp today announced the completion of the acquisition of Webtrekk. The company is now fully a Mapp company – while simultaneously remaining a stand-alone solution. Read the full press release here.
30 April

Mapp to Acquire Webtrekk

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Read the full press release here.
24 April

DATA LOVER SUMMIT

Webtrekk's DATA LOVER SUMMIT brings together leading data-driven marketing and analytics companies for a unique event in Berlin. Read the full press release (in German) here.
09 April

Real-time innovation for business intelligence

Today, Webtrekk announces the launch of a revolutionary new product. Data Streams will replace batch processing and redefine the role of the business analyst. Read full press release here.
07 March

German Stevie Awards: Webtrekk’s Realtime Predictions Awarded Gold Medal

Webtrekk, one of the market leaders in Premium Customer Analytics in Europe, received the award-winning German Stevie Award® Gold medal. Read full press release here.
20 February

Customer Intelligence Webinar & Whitepaper

Webtrekk, one of the leading premium customer analytics platforms, is hosting a webinar for valuable insights on Customer Intelligence, aligned with its newest Whitepaper. Read the full press release here (in German).
05 February

Webinar to ePrivacy and MarTech

Webtrekk is hosting a webinar with the Consent Management Platform Usercentrics about the newest ePrivacy and MarTech trends. Read the press release (in German).
30 January

Webtrekk’s Management Team is growing: Three internal promotions announced

Webtrekk, one of the leading premium customer analytics platforms, is expanding its management team. Read the full press release here
28 November

Webtrekk Analysis: Black Friday 2018 Generates 156 Percent More Orders

According to an analysis by Webtrekk, traffic to online shops and websites rose by 8.04 percent on Black Friday, 23 November 2018, compared to the previous year. Read full press release here.
23 October

Webtrekk at the NOAH Conference 2018 in London

Webtrekk will be participating at the NOAH Conference in London on October 30 and 31. Its attendance is a further step in the expansion of the independent tech company’s European market position. Read full press release here.