Problem: You want to analyse the direct response of TV campaigns on your web traffic. How do TV visitors evolve over time? Do they return? Do they show higher engagement and are sales generated?
Solution: Use Webtrekk Cohorts Analysis to identify the long-term effects of your TV campaigns and gather insights on how new TV-driven traffic performs over time.
Analyse new TV visitors with the help of Cohort Analysis.
Analyse conversions rates of TV-driven visitors over time.