Webtrekk appoints new Chief Financial Officer


Berlin, August 28, 2018 – Webtrekk, one of Europe's leading premium customer analytics platforms, has appointed Ferdinand von Humboldt as Chief Financial Officer. Formerly CFO of e-commerce content provider Orendt Studios, Ferdinand von Humboldt will be responsible for the areas of Finance and Controlling at Webtrekk.

Ferdinand von Humboldt boasts many years of experience in the finance area of fast-growing technology companies. Besides his position as CFO at Orendt Studios, he was also Managing Director of Zuumeo, the former content provider of the Zalando Group, from 2013 to 2017. Here he was responsible for managing Zuumeo’s spin-off and the transformation of the business model from a group subsidiary to an independent e-commerce service provider. Another landmark project was the sale of Zuumeo to Orendt Studios. Ferdinand von Humboldt commenced his career at Roland Berger Consulting in Hamburg and Berlin.

With his appointment as CFO at Webtrekk, Ferdinand von Humboldt can look forward to tackling a diverse range of tasks. He will provide strategic support to the independent tech company in its efforts to expand its market presence in Europe. Webtrekk founder Christian Sauer is pleased to welcome the 36-year-old from Hamburg to the customer analytics platform team: “We are delighted to have secured Ferdinand von Humboldt, an experienced CFO, to drive the expansion of our company over the coming years. Since its foundation in 2004, Webtrekk has developed into a pioneer for customer analytics in Europe. Ferdinand will support us with his expertise to ensure the expansion of this leading position.”

Ferdinand von Humboldt comments: “Webtrekk is at a very exciting phase of its business development and is also situated in an attractive market environment with great customers including Esprit, FlixBus, ING DiBa und MyToys. I see my appointment as being a superb opportunity to assist Webtrekk in developing, identifying and leveraging new growth potentials.”


About Webtrekk:
Webtrekk is one of the leading premium customer analytics platforms in Europe. Webtrekk enables companies to understand and analyze the behavior of their website and app users across devices and to apply these insights to targeted marketing measures. With its best-of-breed approach, the independent tech company offers well-founded analytics expertise, while its tried and tested first party data offering helps customers achieve maximum data depth. Webtrekk guarantees highest data protection standards and is TUEV-certified. Data is stored on servers in the European Union. Founded by Christian Sauer and Norman Wahnschaff in 2004, Webtrekk now has over 130 employees. The head office is in Berlin, further branches are in Italy, Spain and the Netherlands. More than 400 customers rely on Webtrekk – among others FlixBus and MyToys. Learn more at www.webtrekk.com.


Media Contact:
Webtrekk GmbH
Harald Oberhofer
+49 30 755 415 120

schoesslers GmbH
Johanna Czorny
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