Target users with ad blockers

 

Problem: Many people use ad blockers, which lead to less advertising revenue on your site. When ads are blocked, you want to display your own banner instead.

Solution: Identify these users and categorise them by using a URM category. Afterwards, use Marketing Automation from the Webtrekk Digital Intelligence Suite to show the appropriate banner.

Create an ad blocker segment and use it as a target group in Marketing Automation. Then export the recommendation from Marketing Automation by using the JSON feed, and instead show your ad or your own banner.