Email has become one of the best ways to reach your customers, visitors and target groups. Thanks to notifications, desktop alerts and smartphones that blink whenever a new email arrives, people live in their inboxes.
But that doesn't mean each and every email gets read. After all, just about everyone is trying to cash in on email, which makes optimisation techniques essential if your emails are going to avoid the "Trash" folder. This paper takes a look at how you can use analytics data to optimse your email and drive conversion. (1,700 words; 7.5 minutes)