Is Big Data Relevant in Digital Analytics?

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Getting value from data is a challenge that transcends industry and company size. In its initial phases, however, this challenge is largely independent of the amount of data available. If the processes and organisational structure designed to get value out of data are not in place, then it does not matter whether companies have lots of data or, at least by today’s standards, relatively little data.

So it’s worth asking: Is Big Data relevant to my organisation? Now? (Length: 1,300 words; 6 minutes)