Who will survive and thrive in the data-dominated world?
“Data-driven” companies are often darlings in the press, social media and business talks. And with good reason: Being data-driven allows companies to understand the relationship between different channels and actions, between departments and profit.
But there will soon come a time when “data-driven” is not enough. The company of the future will not be data-driven; it will be data-dominated. (1,100 words; 5 minutes)