4 Lessons in Digital Marketing for the CMO

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Despite the rapid evolution in marketing spawned by digital, marketing’s principle job can still be summed in three words: attract, acquire, retain. In some ways it is comforting to know that these objectives remain. But what to do next? What does that mean in a digital context?

This paper aims to answer those questions and offer four lessons to the CMO along the way. (1,300 words, 5.5 minutes)