There are dozens of no-cost or very low-cost analytics solutions, and the data they provide has tremendously changed the ways businesses of all sizes operate. Yet despite the “free” advantage, some companies still opt for paid solutions. So, why? How should a business know when the opportunity cost is too high?
This white paper explores some of the opportunity costs of not investing in high-end solutions, and identifies the five main indicators of readiness for a high-end solution. (1,500 words; 7 minutes)