among 10 most significant digital intelligence players
Webtrekk was among the analytics and digital marketing providers highlighted in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.
The report, published in April, is the culmination of six months of Forrester research that determined the 10 most significant digital intelligence providers in the market.
Google, Adobe, Mixpanel, IBM, SAS and Optimizely are among the other companies profiled in the Wave.
Digital intelligence has now reached unprecedented importance, according to Forrester. Hence the Digital Intelligence Platform Wave, which uses 26 criteria to dissect different solutions’ capabilities to deliver a holistic view of customers across an ever-growing landscape of touchpoints.
The Webtrekk Suite fits the multidimensional functionalities that hit Forrester’s benchmarks for digital intelligence.
The Suite launched in 2016 and features web and app analytics, automated marketing, advanced data management and third-party integrations that enable users to optimize engagement for individual customers across multiple devices.
More details on The Forrester Wave™: Digital Intelligence Platforms, Q2 2017 are available over at Forrester's blog.
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