A Marketer's Guide, From Third Door Media
By former Webtrekk CCO
Technology software here, analytics tools there. It’s hard to navigate the jungle of vendors, especially when lots of companies don’t have a detailed overview of the requirements and scope of their analytics roadmap in the coming years.
Luckily, there are research companies out there providing an overview.
Besides the two giants, Forrester and Gartner, there are a only a handful of other trustworthy sources doing well-researched studies and overviews. One of them is Third Door Media, which recently published their latest Market Intelligence Report, Enterprise Web Analytics Platforms 2015 – A Marketer's Guide.
Importantly, the companies mentioned in the report did not buy their way in: Third Door Media chooses the companies based on their own market research and direct relations with analytics vendors.
Therefore, Enterprise Web Analytics Platforms 2015 comprises a relevant, objective, up-to-date overview of the top tools in the market.
These are (in alphabetical order): Adobe, AT Internet, Comscore, Google Analytics Premium, IBM, Webtrekk and Webtrends. The usual suspects, you could say, but there are some interesting insights – including pricing structures and support coverage.
In the report, you’ll find answers to questions like:
- What trends are driving the adoption of enterprise web analytics platforms?
- Who are the leading players in enterprise web analytics?
- What capabilities do enterprise web analytics platforms provide?
- Does my company really need an enterprise web analytics platform?
- How much do web analytics platforms cost?
If you want to know more about the details and the reason why Third Door Media picked these companies as the leading players within the analytics industry, you can download the report here.
If you would like to discuss the report or have any questions about how Webtrekk compares to the other providers, just fill out the form on this page and we will get in touch shortly!