Recommendations based on association rules

Marketing Automation


Problem: As a Marketing Automation user, I want to give my audience recommendations that say, “Users who viewed this product also viewed these products.” Or, “Users who purchased this product also purchased these products.”

Webtrekk Marketing Automation offers association rules for up- and cross-selling based on viewed and purchased products in one or more sessions.

Potential recommendation rules include "Viewed products -> purchased products" or
 "Purchased product -> purchased product".

Use Case Video-Tutorial.

How to show recommendations: last seen products vs top sellers.

Show different recommendations through the prioritisation of campaigns