Recommendations based on association rules

Marketing Automation

 

Problem: As a Marketing Automation user, I want to give my audience recommendations that say, “Users who viewed this product also viewed these products.” Or, “Users who purchased this product also purchased these products.”

Solution:
Webtrekk Marketing Automation offers association rules for up- and cross-selling based on viewed and purchased products in one or more sessions.

Potential recommendation rules include "Viewed products -> purchased products" or
 "Purchased product -> purchased product".

Use Case Video-Tutorial.

How to show recommendations: last seen products vs top sellers.

Show different recommendations through the prioritisation of campaigns