Problem: As a Marketing Automation user, I want to give my audience recommendations that say, “Users who viewed this product also viewed these products.” Or, “Users who purchased this product also purchased these products.”
Solution: Webtrekk Marketing Automation offers association rules for up- and cross-selling based on viewed and purchased products in one or more sessions.
Potential recommendation rules include "Viewed products -> purchased products" or
"Purchased product -> purchased product".
Use Case Video-Tutorial.
How to show recommendations: last seen products vs top sellers.
Show different recommendations through the prioritisation of campaigns