Problem: Only a few users provide contact info before the first order, so you are very limited in winning them back if they, for example, abandon their basket.
Solution: Use Exit Intent to ask unknown basket abandoners for information you can use later for targeting.
Combine URM customer information with a real-time target group and trigger an event to…
… ask users that want to leave for their e-mail address.
… give new users a discount for their first order.