Segment with RFM modeling

DMP

 

Problem: You have a huge customer base with differing behaviours. Each segment should be targeted differently.

Solution: Create and calibrate the right recency, frequency and monetary (RFM) model to split your customer base into different segments, and use those segments to optimise your marketing activities.

Define the parameters of your RFM model. Then use the RFM segments to analyse
and optimise your business.