Marketing campaigns based on CRM data



Problem: Certain product categories are a better fit for a certain segment of your user base. How can these users be appropriately targeted to increase revenue opportunities?

Integrate the CRM data into Webtrekk Analytics. Then create user segments in the Webtrekk User Relationship Management system. Define the marketing actions for that segment in Webtrekk Marketing Automation.

A banking website, for example, could conclude that customers with a checking account; savings account; credit card; and more than €12.000 in savings are more likely to sign up for a particular investment account than another segment. Target that segment individually with a custom campaign.

Set your own criteria for your segments, and use these customised segments to optimise your marketing campaigns.