Marketing campaigns based on CRM data

DMP

 

Problem: Certain product categories are a better fit for a certain segment of your user base. How can these users be appropriately targeted to increase revenue opportunities?

Solution:
Integrate the CRM data into Webtrekk Analytics. Then create user segments in the Webtrekk User Relationship Management system. Define the marketing actions for that segment in Webtrekk Marketing Automation.

A banking website, for example, could conclude that customers with a checking account; savings account; credit card; and more than €12.000 in savings are more likely to sign up for a particular investment account than another segment. Target that segment individually with a custom campaign.

Set your own criteria for your segments, and use these customised segments to optimise your marketing campaigns.