Find problems in navigation and usability

Analytics

 

Problem: You identified a page with a high exit rate but don’t know why many users leave the shop at this point.

Solution:
Use Path Analysis to see what users do before exiting the shop. Often there are some problems with the navigation or usability at the sites, and quick fixes mean big improvements.

Find pages with a high exit rate, and use Path Analysis and see what users do before exiting.