Do TV visitors have a higher-than-average conversion rate?

Analytics

 

Problem: You want to know if TV visitors perform above average on given KPIs, e.g., conversion rate.

Solution:
Evaluate your TV campaigns along a visitor segment, thus contrasting visitors that came after viewing a TV ad with everybody else.

Define a segment of people that came to your site via any TV ad.

Analyse the outcome by using the standard analysis.