B2B and Industry

Grow your business by helping theirs.

Creating a user-centric customer experience is essential – even if your customers are other businesses. CRM integration and lead scoring from Webtrekk let you cater your messages, your offers, your content.


Webtrekk is a very powerful tool that helps us gain competitive advantages."

Michel Lindahl, e-Commerce Team Leader
Martin & Servera (wholesaler and specialist for the catering industry)

The digital transformation as a challenge
and source of revenue (in German)

Christina Müller, Senior Technical Consultant


Customer Lifetime Value

Build user profiles based on customer lifetime value. Use CLV scores to predict future spending, and optimise your advertising with specific offers – both onsite and with programmatic advertising – for users with certain scores. Identify and target your big spenders automatically.

Learn more about Webtrekk Marketing Automation.


Understand what your customers are interested in, help them with what they need, win their business. Create segments based on behaviour and interests, and use those segments to optimise your messages and offers. Show them that you know them. 

Learn more about Webtrekk User Relationship Management.