Media & Publishing

You’re in the business of reliable, real-time information. So are we.

 

You give your visitors up-to-the-minute information about what’s happening in the world. We give you up-to-the-minute information about what’s happening across your digital assets.

 
Analytics Media & Publishing
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The New News:
Modern-day approaches for publishers to drive growth with data

Nora Tschesch, Senior Consultant

 

 
Churn prevention

Keep subscribers engaged
Use content or offers to prevent your customers from quitting a subscription.
► See it here.

 
Target groups

Precision targeting for ads
Enrich the reports that you send your clients with in-depth audience data.
► See it here.

 
Ad blockers

Target users with ad blockers
Display your own banners when visitors use ad blockers.
► See it here.

 
Behaviour segments

Create segments based on behaviour
Utilise customised segments to cluster your audience into groups – e.g., students, businessmen and pensioners.
► See it here.

Deliver the right content to the right user.

App enhancement

Smartphones and tablets are the new newspaper. Treat them that way. Send your users notifications about trending topics, create cross-device profiles and understand how social and messaging apps drive traffic.

Learn more about Webtrekk Analytics for Apps.

Paywall optimisation

Use in-depth analytics to get the most out of your paywall. Find the optimal number of articles or videos to permit before utilising a paywall. Determine which sections convert best. Send emails with personalised content to churned subscribers.

Learn more about Webtrekk Analytics.

Rich media tracking and web analytics allow us to analyse our video content and onsite data. We can customise our offering to fit exactly our viewers’ wishes, guaranteeing the best possible user experience every time.

Julia Anker, Head of Online Marketing & TV Media
ProSiebenSat.1 Digital