Who we are

Webtrekk is one of the leading premium customer analytics platforms in Europe. Webtrekk enables companies to understand and analyze the behavior of their website and app users across devices and to apply these insights to targeted marketing measures. With its best-of-breed approach, the independent tech company offers well-founded analytics expertise, while its tried and tested first party data offering helps customers achieve maximum data depth. Webtrekk guarantees highest data protection standards and is TUEV-certified. Data is stored on servers in the European Union.

We help clients increase profit with data-driven marketing. Our integrated solutions enable precise targeting and personalized campaigns. This ensures a better experience for your customers and better returns on your marketing.

Webtrekk makes your data actionable:

  • It all starts with in-depth analytics – collect and store data about everything that happens on your website and apps.
  • Leverage this data to generate user profiles and segments based on customer lifetime value, conversion probability, engagement and more.
  • Turn your data into personalized, automated marketing campaigns.

Webtrekk offers fully integrated solutions developed for CMOs and digital marketers: user-centric analytics with advanced dashboarding, marketing automation including programmatic advertising, testing, customer journey, tag integration and more.
We believe in data-driven decisions, and so do our customers. That includes e-commerce players like Hugo Boss and Esprit; seven of the ten biggest European banks, such as ING DiBa and KfW Bankengruppe; multiple publishers like Die Zeit; and telecommunications giants like Telekom. These companies and more than 400 others rely on Webtrekk to grow their business.
Headquartered in Berlin since 2004, Webtrekk has offices in Italy, Spain and the Netherlands. Our 130-plus employees are focused on setting benchmarks in the industry by creating the very best customer intelligence solutions to help drive your profit.

Our management team


Norman Wahnschaff

Founder and Board Member

Christian Sauer


Ferdinand von Humboldt

Christian Sauer, Founder and Board Member Webtrekk

Christian Sauer studied at the University of St. Gallen and gained experience in banking and consulting in Mexico, USA and Switzerland. In 2000 he founded KinderCampus AG together with partners, where he was a member of the board until 2002. In 2004, Christian Sauer founded Webtrekk with a view to the digital transformation, progressing both nationally and internationally. With over 130 employees and offices in Italy, Spain and the Netherlands, Webtrekk is one of the world's leading customer analytics companies. In 2018 Christian Sauer also launched the non-profit platform ilovemy.eu, which supports the production of pro-European videos for social media channels.

Norman Wahnschaff, CTO and co-founder Webtrekk

Norman Wahnschaff completed his studies in information management at the College of Wismar in 2003. His thesis "Web Usage Mining" was the basis for his current experience and expertise in optimizing Internet presentations.

Norman is in charge of product development and technology. The products that are developed with his team of 30 Engineers cover data mining, big data and optimization. He lives in the city of Potsdam.

Ferdinand von Humboldt, CFO / COO Webtrekk

Ferdinand von Humboldt has many years’ experience in finance of fast-growing technology companies. Prior to Webtrekk, he was CFO of the Orendt Group, eCommerce content providers, and Zuumeo, a photo and content provider. Ferdinand von Humboldt began his career at Roland Berger, a global consulting firm.


Experienced employees in all departments

Senior Vice President Global Sales
Alexander Krull

+49 (0)30 755 415 - 420

Head of Sales DACH & Eastern Europe
Andreas Sartison
+49 (0)30 755 415 - 461

Head of Customer Care

Rebekka Noffz

+49 (0)30 755 415 - 275

Head of Key Account

Maxi Nelkenbrecher

+49 (0)30 755 415 - 451

Head of Business Consulting

Markus Nagel

+49 (0)30 755 415 - 210

Director Implementation & Client Training

Florian Richter
+49 (0)30 755 415 - 230

Vice President Product & Marketing

Michael Diestelberg
+49 (0)30 755 415 - 430

Head of Marketing

Harald Oberhofer

+49 (0)30 755 415 - 120

Head of Human Resources

Juliane Schön
+49 (0)30 755 415 - 123

VP Engineering

Grigori Karlik
+49 (0)30 755 415 - 306