Who we are
Webtrekk is a customer intelligence platform that allows you to connect, analyze and activate your user and marketing data across all devices.
We help clients increase profit with data-driven marketing. Our integrated solutions – called the Webtrekk Suite – enable precise targeting and personalized campaigns. This ensures a better experience for your customers and better returns on your marketing.
Webtrekk makes your data actionable:
- It all starts with in-depth analytics – collect and store data about everything that happens on your website and apps.
- Leverage this data to generate user profiles and segments based on customer lifetime value, conversion probability, engagement and more.
- Turn your data into personalized, automated marketing campaigns.
Our Webtrekk Suite contains fully integrated solutions developed for CMOs and digital marketers: user-centric analytics with advanced dashboarding, marketing automation including programmatic advertising, testing, customer journey, tag integration and more.
We believe in data-driven decisions, and so do our customers. That includes e-commerce players like Hugo Boss and Esprit; six of the ten biggest European banks, such as BNP Paribas, ING DiBa and KfW Bankengruppe; multiple publishers like Red Bull Media and Die Zeit; and telecommunications giants like Telekom. These companies and more than 400 others rely on Webtrekk to grow their business.
Headquartered in Berlin since 2004, Webtrekk has offices in China, Italy, Spain, the Netherlands and the USA. Our 130-plus employees are focused on setting benchmarks in the industry by creating the very best customer intelligence solutions to help drive your profit.
Our management team
Norman Wahnschaff, CTO and co-founder Webtrekk
Norman Wahnschaff completed his studies in information management at the College of Wismar in 2003. His thesis "Web Usage Mining" was the basis for his current experience and expertise in optimizing Internet presentations.
Norman is in charge of product development and technology. The products that are developed with his team of 30 Engineers cover data mining, big data and optimization. He lives in the city of Potsdam.
Christian Sauer, Founder & Board Member Webtrekk
Christian Sauer founded Webtrekk GmbH in 2004 alongside co-founder and CTO Norman Wahnschaff and remained until June 2017 the CEO of the company. As a member of the Webtrekk board, Christian is responsible for the global business development of the Webtrekk Group.
Prior to Webtrekk, Christian worked in banking and consulting in the US, Mexico and Switzerland, and in 2000 co-founded KinderCampus AG and acts as managing partner for cobra youth communications GmbH, a full-service agency specialising in kid- and family-oriented marketing.
Christian holds a BA from the Universität St. Gallen.