Webtrekk Subsidiary AdClear Acquired by virtual minds

29 November 2017 - Webtrekk has sold its daughter company, customer journey and attribution specialist AdClear, to Freiburg-based technology holding company, virtual minds AG.

The move is part of Webtrekk’s increased focus on its customer intelligence and consulting businesses, and AdClear’s desire to become part of virtual minds’ full-stackdigital marketing solution.

‘The full stack solution on offer at virtual minds is what will help us fulfill our mission of all-round marketing intelligence’, said Dimitrios Haratsis, CEO of AdClear. ‘The takeover by virtual minds paves the way for us and opens up numerous new perspectives.’

Webtrekk will continue to work in close partnership with AdClear, and customers who work with both companies will not experience any disruptions in service due to the sale.

Read the press release (German) from virtual minds to find out more.