Berlin, 21 August 2018 – At this year’s dmexco, premium customer analytics provider Webtrekk will focus squarely on "Collect, Analyze, Activate – We make your data work for you". On September 12 and 13, the Berlin-based company will present solutions and provide advice for effective data analysis on its stand covering 370 m² in Hall 8, Booth C011/D018 in Cologne. It centers on understanding and analyzing both website and app users on a cross-device basis – and leveraging the available data for marketing measures as well as corporate management purposes.
Among the highlights at dmexco will be Webtrekk’s Work Lab on September 12 in German language entitled "More Precise, Reliable and Effective – The Frequently Untapped Potential of First Party Data", and the panel discussion moderated by Webtrekk founder Christian Sauer on September 13: "Customer Centricity Everywhere - The impact from First Party Data on Advertising?". Furthermore, the annual Webtrekk booth party will also take place on September 12 from 6:30 pm. Webtrekk, together with partner companies such as Trbo, Adference, Commanders Act, Crossvertise, Leap, M-Pathy and Obi4wan, invites customers and other interested parties to attend and enjoy some cold drinks while making the most of exciting networking opportunities.
Christian Sauer is looking forward to dmexco in eager anticipation: "This year we are placing our thematic focus on customer analytics and the potentials of proprietary data as well as the respective opportunities for their use in marketing and corporate management. By doing so, we are perfectly attuned with the dmexco motto ‘Take C.A.R.E.’ in that we support taking conscious action and assuming responsibility. At the same time, we are creating an ideal framework to operate conscientiously and in a GDPR-compliant manner through first party data and data ownership".
At the dmexco, Webtrekk will present how proprietary data can be best captured, analyzed and utilized to effectively optimize marketing campaigns and corporate management. In this regard, the customer analytics provider puts a special focus on the requirements of medium-sized firms, which face diverse challenges in the digital transformation process depending on their current stage of maturity. In order to "work" successfully with customer data across the entire customer journey, Webtrekk recommends the three-phase "Collect, Analyze, Activate" strategy:
By consolidating a wide spectrum of data sources, companies have access to comprehensive datasets for detailed analyses. As a best-of-breed provider, Webtrekk offers a variety of interfaces and plug-ins for the easy and effective exchange of data. This transforms real raw data and cross-device information into valuable insights. At the same time, relationships can be clearly depicted for rational and profitable decisions.
The comprehensive analysis of first party data offers a multitude of competitive advantages. Precise customer journey evaluations enable a 360-degree view of the user and allow a transparent evaluation of campaign performance. Armed with this know-how, budgets can be allocated more wisely and target groups can be reached more effectively. Detailed funnel and form analyses help companies to effectively improve the user experience. By accompanying user flows from the website entry point through to the checkout, exit points can be easily and effectively identified. As a result, significantly higher conversion rates can be achieved – regardless of whether in e-commerce, in the B2B sector or on career sites. Holistic analyses also enable online and offline processes to be viewed and evaluated centrally. This also applies to the global view of different sales processes.
Once the data has been collected and analyzed, companies can utilize it for their individual objectives. For example, e-commerce shops can reduce their acquisition costs and marketing budgets by calculating the conversion probability of their customers and applying discounts precisely where they are required to conclude the sale. Moreover, thanks to "intelligent" data, there are no limits for precision targeting. This means the projected customer lifetime value and the expected readiness to conclude a sale are available for each individual user. Extremely precise target groups can be defined for successful targeting and by deployed by common marketing tools, in compliance with applicable data protection regulations. The targeted approach ensures significantly more efficiency – at lower overall costs.
Webtrekk is one of the leading premium customer analytics platforms in Europe. Webtrekk enables companies to understand and analyze the behavior of their website and app users across devices and to apply these insights to targeted marketing measures. With its best-of-breed approach, the independent tech company offers well-founded analytics expertise, while its tried and tested first party data offering helps customers achieve maximum data depth. Webtrekk guarantees highest data protection standards and is TUEV-certified. Data is stored on servers in the European Union. Founded by Christian Sauer and Norman Wahnschaff in 2004, Webtrekk now has over 130 employees. The head office is in Berlin, further branches are in Italy, Spain and the Netherlands. More than 400 customers rely on Webtrekk – among others FlixBus and MyToys. Learn more at www.webtrekk.com.