Webtrekk helps clients increase profit with data-driven marketing. Our integrated solutions – called the Digital Intelligence Suite – enable precise targeting and personalised campaigns. This ensures a better experience for your customers and better returns on your marketing.
Webtrekk makes your data actionable:
- It all starts with in-depth analytics – collect and store data about everything that happens on your website and apps.
- Leverage this data to generate user profiles and segments based on customer lifetime value, conversion probability, engagement and more.
- Turn your data into personalised, automated marketing campaigns.
Our Digital Intelligence Suite contains fully integrated solutions developed for CMOs and digital marketers: user-centric analytics with advanced dashboarding, marketing automation including programmatic advertising, testing, customer journey, tag integration and more.
We believe in data-driven decisions, and so do our customers. That includes e-commerce players Zalando, Hugo Boss, Nike and Esprit; six of the ten biggest European banks, such as BNP Paribas, ING DiBa and KfW Bankengruppe; multiple publishers like Red Bull Media, Die Zeit and Die Welt; and telecommunications giants Telekom, A1 and Telefonica. These companies and more than 400 others rely on Webtrekk to grow their business.
Headquartered in Berlin in 2004, Webtrekk now has offices in China, Italy, Spain, the Netherlands and the USA. Our 130-plus employees are focused on setting benchmarks in the industry by creating the very best digital intelligence solutions to help drive your profit.
Founder and Board Member Webtrekk
Christian Sauer studied at the University of St. Gallen and gained experience in banking and consulting in Mexico, USA and Switzerland. In 2000 he founded KinderCampus AG together with partners, where he was a member of the board until 2002. In 2004, Christian Sauer founded Webtrekk with a view to the digital transformation, progressing both nationally and internationally. With over 130 employees and offices in Italy, Spain and the Netherlands, Webtrekk is one of the world's leading customer analytics companies. In 2018 Christian Sauer also launched the non-profit platform ilovemy.eu, which supports the production of pro-European videos for social media channels.
Co-founder & CTO
Norman is in charge of product development and technology. Products that are developed with his team of 30 Engineers cover data mining, big data and optimization. He lives in the city of Potsdam.
Chief Data Evangelist
Alexander Krull joined Webtrekk in 2007 and has been heading the Sales and Marketing department for the DACH region since 2009. He was previously head of sales at EIHaST GmbH, and project manager at Rohde & Schwarz where his teams implemented Web-based sales platforms. Alexander holds a degree in Industrial Engineering & Management from the Wildau Institute of Technology.