Webtrekk and Apple’s ITP
Michael Diestelberg gives insights on the tracking changes that come with Apple's ITP 2.1 and what it means for Webtrekk customers.
Build your own Walled Garden
Christian Sauer, Founder and Board Member of Webtrekk, explains how to create an alternate ecosystem with an exclusive data-pool.
Customer Analytics: 5 Valuable Resolutions for 2019
Five key takeaways that can help guide you towards more data-driven work in the new year.
Best Practices in Becoming a Data-Driven Product Manager
What does it really take to become a Product Manager? Hands-on tips from our PM-team.
What is Customer Success
How can customer success be defined, measured, and improved? Find out more from our experts in this blog post.
The Digital Transformation of Companies
This blog post identifies several stages of digitalization, differences between digital and analog companies, and the impact on customer experience.
The Dashboard Dilemma
Take a deep dive into Webtrekk's customizable dashboards and learn how to use them to make data-driven decisions.
What you should know regarding the new Firefox tracking update
Ensuring data quality despite ad blockers and new browser settings.
Custom Track Domains
Learn how ad blockers can affect your web analytics and gain insight into Webtrekk's Custom Track Domains.
What to look for when choosing an Enterprise Data Hub
Hands-on tipps for choosing the right Enterprise Data Hub for your business.
App Analytics From Webtrekk
Learn about five Webtrekk Analytics features which can help you optimize your mobile business and increase value to your customers.
Behind the Buzzwords
Traditional web analytics is a thing of the past. Learn more about customer analytics predictive analytics, marketing analytics, and product analytics.
3 Reasons for Predictive Analytics Today
Predictive analytics is one of the many ways you can stay relevant and engage your customer. It allows you to gain insights into your customer behavior.
The Differences Between First-Party vs. Third-Party Data
We are taking a look at the definition of First-Party Data and how it can help you succeed in marketing.
2018 Data Analytics Trends: Webtrekk’s Picks
As we move into 2018, we take a look at what some of Webtrekk's top thought leaders consider to be the main trends in data analytics this year.
4 Reasons to start With Cross-Device Tracking
The future of technology lies in mobile. Manufacturers are continually outdoing themselves and each other to meet the latest consumer demands.
Webtrekk is taking a look at four basic scenarios in which user-centric analytics helps to create ideal conditions for identifying marketing potential.
Make the Most of Christmas
8 valuable analytics and marketing tips for e-commerce shops to optimize for the Christmas season.
Shedding Light on Dark Social
When the term "dark social" was coined in 2012, it focused on email and instant message. Where is it today? Learn more in this blog post.
Google Ads Parallel Tracking & Webtrekk
Learn more about the announced Google Parallel Tracking, which is no longer optional in Google Ads account and is there by default.
This short blog post will give you insights on how data ownership and First Party Data help you succeed in Digital Marketing.
Marketing Automation: The End of the Marketing Analyst?
As automation takes hold in digital marketing, where does that leave the analyst?
Customer Experience: “It’s not you, it’s me.”
3 customer experience tips for building loyalty in the age of brand promiscuity.
Customer Success with Solution
Would you like to find out more about KPI’s to measure customer success? Then this blog post is what you’e looking for.
Tag Management Systems
What is a tag manager? Take a technical deep dive, learn about the history of tag managers and get familiar with the Webtrekk tag integration.
11 Tips for Tomorrow’s CMO
As the C-Suite becomes more digital, CMOs must do the same.
Everything you need to know about predictions
Does it take ancient and divine wisdom or well-prepared-data to make predictions? Find out more in this blog post.
GDPR: Using Webtrekk Analytics Without an Opt-In
The General Data Protection Regulation (GDPR) comes into force on 25 May 2018. It regulates data protection within the European Economic Area.